What you’ll learn
Learn core concepts of JTBD from a recognized leader through hands-on exercises so you can put techniques to work right away.
After this session you’ll be able to:
- Understand core concepts of JTBD and creating value for customers
- Apply JTBD to current projects and efforts at work
- Extend the ways in which you view customers
- Help your organization shift its mindset
Who should attend
This workshop is for change-makers of all kinds looking to bring new perspectives and techniques into their organizations. This includes designers, product managers, innovation specialists, marketers, and more who are looking to further understand the concept of JTBD and being able to work with the approach in a practical way.
What we’ll cover
SESSION 1
– Overview and background on core concepts of JTBD
– Exercises and discussion to understand job statements and formats
– Finding jobs through research with examples and exercises
– Discussion, reflection, Q&A
SESSION 2
– Overview to job maps
– Creating a job map exercise
– Finding and prioritizing opportunities
– Discussion, reflection, Q&A
SESSION 3
– Extended uses of JTBD, including job stories, value proposition canvas, and more
– Exercises with job stories
– Discussion, reflect, Q&A
